A dramatically changing business and marketing landscape is creating unprecedented challenges to the traditional role of the CMO. CMOs have additional pressure to demonstrate a return on investment and drive pipeline and revenue growth. What can CMOs do to play a more important role and make a real impact on revenue? The answer lies in leveraging Big Data and Social Selling – from the marketing organization – to impact revenue.
Why the CMO?
CMOs play an especially critical role given their access to crucial market and buyer information.—who they are, what they know, how they behave and how they perceive a brand and its offerings.
How can this be achieved?
By collecting the information most valuable to sales, and by getting that information to them in an easily-digestible form, CMOs can bridge the gap between marketing and sales. Bridging the two ultimately leads to greater revenue – something sure to please any CEO.
Where does the book fit in?
Revenue and the CMO describes how this happened at one company. It gives you an in-depth look into the model and presents a step-by-step blueprint for how you can apply it to your organization and business situation. Stepping up to this role can make the difference between success and failure for you and your company. Revenue and the CMO will show you how to make an impact on revenue—and your career.